As we prepare to wave goodbye to 2023 and we usher in a new year chock-full of promise, let’s start as we mean to go on, with six new year’s resolutions to ensure 2024 is your best year yet. Be more “woke” 🙌 Our capacity to...
In today's interconnected world, brands face unprecedented scrutiny over their actions and statements. One wrong move can lead to a social media storm, potentially damaging their reputation and alienating their target audience. Innocent Drinks, the well-known and beloved smoothie brand, is the latest in a...
As brand directors, advertising, PR and digital marketing agency professionals, we have a responsibility to consider the ethical implications of our work, particularly when it comes to the representation of marginalised communities. One area where this is particularly important is in the use of artificial...
To mark Lesbian Visibility Day (April 26th) HER, the FLINTA (Female, Lesbian, Intersex, Trans and Agender) dating and community app made its stance on transphobia abundantly clear. In a blog post CEO and Founder, Robyn Exton, announced that the brand was “snatching back the term “lesbian”...
At the start of the year, I set myself the challenge of posting daily TikTok tips on how to be a better ally to trans and non-binary people. This is what I learned: 🌈 It’s quicker to build a following than on other social channels 🌈 Trolls gonna...
The TransMission PR Podcast is now LIVE! 🏳️⚧️🏳️🌈❤️ I always think the best way to showcase your services is to practise what you preach. To that end I am delighted to announce the launch of the TransMission PR podcast! Whether you are a communications professional, a diversity...
It’s interesting to see the ways in which different social media channels react to content posted in support of trans and non-binary people. The most supportive channel I have found so far is LinkedIn (though I know from the experiences of my colleagues that anti-trans sentiment...
At the end of 2022 a colleague set me the challenge of getting onto TikTok. Not one to shy away from such things, and perhaps in spite of my better judgement, I accepted. On January 3, I started posting daily tips on how to be a...
The 2021 Census data for England and Wales released this week has provided valuable insights into the transgender and non-binary population, with at least 262,000 people responding that their gender identity was different from their sex registered at birth. For marketing professionals, brand and business...
A good friend WhatsApped me recently, his message was simple: You should be all over this. He was referring to my role as a specialist in trans and non-binary communications and the sh*t show that is the Qatar World Cup’s approach to LGBTQ+ rights. I’ll be honest, with...