“How come there are suddenly SO many trans people around?” I won’t lie, this question comes up A LOT. When it does I like to whip out this beauty… It was created to illustrate the prevalence of left-handedness. We all know that left handedness is a natural part...
In a recent interview with Sky News, following the forced cancellation of “Safe To Be Me” the UK’s flagship event for LGBT+ people, Boris Johnson was asked to clarify his position on trans rights. His response was that his thinking on the subject was "under-developed". Placing...
LGBTQ+ Pride month is nearly upon us, which means that we can look forward to increased awareness, demonstrated by a sea of rainbows, and news feeds flooded with D&I initiatives. While this activity is incredibly important for raising awareness and demonstrating advocacy, it is important...
The ‘pile-on’ is a phenomenon of the social media age, and one that is uniquely tailored to the platform of social media giant, Twitter. While Twitter pile-ons occupy an online space, the impact can be personally and psychologically harmful for individuals, and damaging for brands...
Consumers are becoming increasingly savvy to the notion of rainbow-washing; those that fail to stand up to scrutiny need to be prepared for a backlash. We live in a time when companies are increasingly being held to account - and this is exactly as it should...
For Trans Day of Visibility this year, March 31, we wanted to take a moment to acknowledge some of the talented individuals that have joined our network since TransMission PR went live. Help Us Celebrate the Best in Trans Talent this Trans Day of Visibility Our vision...
There’s no avoiding it. Whoever you happen to be, CEO, leader of the opposition, awesome celeb type, whether you are being interviewed about something related - or entirely unrelated - internally or externally, your position on “all things trans” could come up when you least...
Conversation between Aby Hawker, founder of TransMission PR and Maeve DuVally, Managing Director Corporate Communications, Goldman Sachs. A recent article in Forbes magazine about how LGBT friendly businesses are more profitable, listed global financial institution Goldman Sachs as one of the best performers in this area....
I have come to the conclusion that, when it comes to growing a business, nothing good happens inside the comfort zone (other than feeling warm and snuggly and, erm comfortable of course). The discomfort zone is where the magic happens. Pushing ourselves that little bit further, meeting...
In a world where socially-conscious Gen Z and millennial consumers rule the roost, inclusive branding is no longer a nice-to-have - it’s a necessity. Modern audiences want proof that the companies they support are invested in social change, but beware - when savvy social media...