As we prepare to wave goodbye to 2023 and we usher in a new year chock-full of promise, let’s start as we mean to go on, with six new year’s resolutions to ensure 2024 is your best year yet. Be more “woke” 🙌 Our capacity to...
As brand directors, advertising, PR and digital marketing agency professionals, we have a responsibility to consider the ethical implications of our work, particularly when it comes to the representation of marginalised communities. One area where this is particularly important is in the use of artificial...
To mark Lesbian Visibility Day (April 26th) HER, the FLINTA (Female, Lesbian, Intersex, Trans and Agender) dating and community app made its stance on transphobia abundantly clear. In a blog post CEO and Founder, Robyn Exton, announced that the brand was “snatching back the term “lesbian”...
The 2021 Census data for England and Wales released this week has provided valuable insights into the transgender and non-binary population, with at least 262,000 people responding that their gender identity was different from their sex registered at birth. For marketing professionals, brand and business...
Us humans love a good moral panic, unless that is, it is directed at us or someone we love. That’s why clickbaity journalism is so widespread. We’ve all done it, retold a story and embellished it here and there, just to keep our audience interested, to...
With the new school year rolling around once again, a fresh group of students are starting (or powering on through!) their university experience, and with Gallup recently finding Gen Z to be the most gender-diverse generation yet, it’s likely that many universities will be welcoming...
This incredibly unflattering pic is me hurling myself off a rock, into a canyon, in Spain. The image captures the way it can sometimes feel as a cis woman working in trans inclusion and awareness, something in which I have specialised for the past seven years. Despite...
As Pride Month 2022 drew to a close, Halifax announced the addition of pronouns to its employee name badges with a simple statement: https://twitter.com/HalifaxBank/status/1541692892175110146?s=20&t=fG09Cg4FeSvcCgRLHtRWhA “Pronouns matter. #ItsAPeopleThing” As with any corporate statement regarding representation there are three key considerations: Will the act be perceived as performative? Will...
Q&A with Bobbi Pickard During a recent webinar hosted by UN Global Compact, Bobbi Pickard, Diversity and Inclusion Director at BP and CEO of Trans in The City spoke about the opportunity - and responsibility - businesses have to own their trans allyship. We caught up with...
Engage trans and non-binary creators and instantly make your output more inclusive and diverse Companies looking to improve their diversity and inclusion can often struggle to know where to start. With representation of all minorities (thankfully) climbing higher up the agenda, it is important for companies...