18 May How to instantly make your output more inclusive and diverse
Engage trans and non-binary creators and instantly make your output more inclusive and diverse
Companies looking to improve their diversity and inclusion can often struggle to know where to start. With representation of all minorities (thankfully) climbing higher up the agenda, it is important for companies and corporations to invest in the right resources, speakers and creators to make sure that their allyship is more than skin deep.
Engaging trans creators can immediately make your output more inclusive and diverse, providing a strong and authentic signal that your commitment is year-round, rather than a one-minute wonder.
Inclusive and diverse content
Millennial and Gen Z customers, who identify in larger numbers as part of the LGBTQ+ community, are a lot more socially conscious and are paying more attention to how brands position themselves, make their products and interact with their customers.
Fortunately brands are becoming more aware of this and are now factoring in year-round commitment, especially when it comes to trans/non-binary and gender diverse individuals.
One quick and easy way that companies can promote authentic and positive representation of trans folk, is by including us in the making and delivery of the narrative.
By showcasing trans creators, not only are you challenging your audience and any possible assumptions you might have made of it, but you are also making the content you share instantly more inclusive and diverse.
When we create anything, from our personal social media accounts to paid campaigns for corporations, we are sharing our trans stories and day-to-day life through our unique perspective and with the complexity that only a trans person can experience.
By collaborating with trans creators and pushing diversity at the forefront of your campaigns, you are also helping us in raising awareness of our marginalised community that is often left out of the conversation.
Safe space
Representation matters and your trans and non-binary audience will appreciate your support in creating a safe space for them, a move which will earn trust and build your positioning as an ally. Companies like Sephora, for example, with their “We belong to something beautiful” campaign, have not only opened the doors to trans models but have also shifted the narrative of what it means to be ‘beautiful’, giving the trans community a sense of belonging, a feeling of being seen and valued for – and not despite – who they are.
Show your support
Creating campaigns who have trans creators at their core, from planning to delivery, will instantly give your company a voice of advocacy on LGBTQ+ causes. It will make you stand out from the crowd and let others know your stance on LGBTQ+ issues. Be prepared for push back as not everyone will be supportive, but this is what showing true allyship is all about. By continuously employing trans creators your company will build a picture of unity and long-term support as well as creating a diverse, inclusive and safe environment.
How you can incorporate trans talent into your campaigns
The great news is that there is some INCREDIBLE trans talent out there, many of whom have a really impressive following. Whether it is using trans designers and copywriters, showcasing trans artists, supporting trans charities or using trans influencers to show your allyship, not only will you benefit from a different perspective but you will also be communicating a clear message directly with their audiences: that you are a brand that cares about the things that matter to your customers.
To find out more about how you can supercharge your trans inclusion, get in touch.
Photo by Isi Parente on Unsplash
- How to instantly make your output more inclusive and diverse - May 18, 2022