As we prepare to wave goodbye to 2023 and we usher in a new year chock-full of promise, let’s start as we mean to go on, with six new year’s resolutions to ensure 2024 is your best year yet. Be more “woke” 🙌 Our capacity to...
With the new school year rolling around once again, a fresh group of students are starting (or powering on through!) their university experience, and with Gallup recently finding Gen Z to be the most gender-diverse generation yet, it’s likely that many universities will be welcoming...
As Pride Month 2022 drew to a close, Halifax announced the addition of pronouns to its employee name badges with a simple statement: https://twitter.com/HalifaxBank/status/1541692892175110146?s=20&t=fG09Cg4FeSvcCgRLHtRWhA “Pronouns matter. #ItsAPeopleThing” As with any corporate statement regarding representation there are three key considerations: Will the act be perceived as performative? Will...
In a recent interview with Sky News, following the forced cancellation of “Safe To Be Me” the UK’s flagship event for LGBT+ people, Boris Johnson was asked to clarify his position on trans rights. His response was that his thinking on the subject was "under-developed". Placing...
Consumers are becoming increasingly savvy to the notion of rainbow-washing; those that fail to stand up to scrutiny need to be prepared for a backlash. We live in a time when companies are increasingly being held to account - and this is exactly as it should...
By Errol Seymour We live in a world where diversity and inclusion are more important than ever. It’s no longer enough to have a great product, or excellent ad copy - modern audiences want their brands to stand for something. Millennial and Gen Z consumers are...
By Louis Millington Top tips for gaining a better understanding of what it means to be gender variant - and why it matters. Empathy is fundamental to the function of humans as a species. It is essential to surviving and thriving in communities. It is the tool...