Halifax Pronoun Campaign was a Hit, and Here’s Why

As Pride Month 2022 drew to a close, Halifax announced the addition of pronouns to its employee name badges with a simple statement: https://twitter.com/HalifaxBank/status/1541692892175110146?s=20&t=fG09Cg4FeSvcCgRLHtRWhA “Pronouns matter. #ItsAPeopleThing” As with any corporate statement regarding representation there are three key considerations: Will the act be perceived as performative? Will...