How to Use 2021 Census Data to Enhance Trans-Inclusivity and Boost Business: Insights for Marketing Professionals, Brands and Businesses

The 2021 Census data for England and Wales released this week has provided valuable insights into the transgender and non-binary population, with at least 262,000 people responding that their gender identity was different from their sex registered at birth. For marketing professionals, brand and business...

07 January, 2023

Don’t let the facts get in the way of a good moral panic

Us humans love a good moral panic, unless that is, it is directed at us or someone we love. That’s why clickbaity journalism is so widespread. We’ve all done it, retold a story and embellished it here and there, just to keep our audience interested, to...

13 October, 2022