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A good friend WhatsApped me recently, his message was simple: You should be all over this. He was referring to my role as a specialist in trans and non-binary communications and the sh*t show that is the Qatar World Cup’s approach to LGBTQ+ rights. I’ll be honest, with...

This article was first published in PR Week. If you had to list the most successful companies today, the likes of Google and Apple would probably get a mention. It’s interesting to see that these two are also cited among the most inclusive employers if you...

“Trans rights aren’t a political issue, they are a moral one.” I read an article last week which really struck a chord with me as a trans ally, so I figured it was worth sharing. Over the past seven years that I have been specialising in trans+...

Gendered language is all around us …and nowhere more so than in the hospitality industry. “Welcome ladies and gentleman.” “Sir, may I take your bags?” “We are delighted to have you stay with us madam, let me show you to your room.” Phrases such as these have become synonymous with...

I have come to the conclusion that, when it comes to growing a business, nothing good happens inside the comfort zone (other than feeling warm and snuggly and, erm comfortable of course). The discomfort zone is where the magic happens. Pushing ourselves that little bit further, meeting...