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PR Playbook: Navigating Trans+ inclusivity

The conversation around gender diversity is getting louder.
Arm yourself with the knowledge to navigate this often toxic area of communications.

Signup & Download your free copy here.





Why download this Playbook?

As the importance of social capital continues to grow, investors are increasingly looking to engage with companies with strong ESG (Environmental, Social and corporate Governance) credentials. Those who are able to demonstrate a firm commitment to the broader impact they have on society and the environment, as well as how transparent and accountable they are, stand to benefit in both the short and long term. Trans inclusion and awareness, as part of the DEI mix, sends a bold signal that a brand cares about doing what is right. 

Communications professionals have a real opportunity to contribute to this conversation in a proactive, meaningful and intelligent way. Together we can guide our clients towards more ethical practice which stands up to scrutiny and earns them the respect of the audiences with whom they are looking to engage.

 

– Aby Hawker.
CEO and founder, TransMission PR.

This Playbook:

  • Provides guidance on the key challenges facing comms pros in this area.
  • Makes you invaluable to your clients as you help them safely navigate this challenging terrain.
  • Highlights key pointers on the common pitfalls, and how to avoid them.
  • Outlines the business case for trans+ inclusivity.
  • Empowers your whole team so they have an understanding, beyond the headlines.
  • Helps you to change the narrative for gender diverse individuals with meaningful campaigns.