In today's interconnected world, brands face unprecedented scrutiny over their actions and statements. One wrong move can lead to a social media storm, potentially damaging their reputation and alienating their target audience. Innocent Drinks, the well-known and beloved smoothie brand, is the latest in a...
As brand directors, advertising, PR and digital marketing agency professionals, we have a responsibility to consider the ethical implications of our work, particularly when it comes to the representation of marginalised communities. One area where this is particularly important is in the use of artificial...
The 2021 Census data for England and Wales released this week has provided valuable insights into the transgender and non-binary population, with at least 262,000 people responding that their gender identity was different from their sex registered at birth. For marketing professionals, brand and business...
This article was first published in PR Week. If you had to list the most successful companies today, the likes of Google and Apple would probably get a mention. It’s interesting to see that these two are also cited among the most inclusive employers if you...