In a world where socially-conscious Gen Z and millennial consumers rule the roost, inclusive branding is no longer a nice-to-have - it’s a necessity. Modern audiences want proof that the companies they support are invested in social change, but beware - when savvy social media...
By Errol Seymour We live in a world where diversity and inclusion are more important than ever. It’s no longer enough to have a great product, or excellent ad copy - modern audiences want their brands to stand for something. Millennial and Gen Z consumers are...
By Errol Seymour. From toothache, to the flu, to more serious illness - all of us, at some point in our lives, need to see a medical professional. But for LGBTQ+ people, even routine trips to the doctor can be a daunting experience, and in extreme...